About

I turn platform limitations into creative opportunities and help ambitious brands tell stories worth sharing. My sweet spot is finding the untapped potential that others miss – whether that's "whether that's creating the first-ever March Madness bracket on Twitter for Wendy's, orchestrating Pepsi's rise to the most-tweeted brand three Super Bowls in a row, or or pioneering UK-first age-gating solutions to unlock creativity with more brand safety.

After eight years of pushing creative boundaries in New York (and partnering with brands like Samsung, American Express, Dove, Walmart, BMW, and Budweiser), I brought my suite of skills and American accent to London in 2021. Here, I balance obsessing about brands with teaching swim lessons, searching London for the perfect Italian-American sandwich, and exploring the city with my miniature schnauzer.

I believe the best ideas often come from unexpected places – which is why you'll find me testing new recipes, watching documentaries, or reading tarot cards in my spare time.