Wendy’s was looking for an entertaining way to implore users to learn more about their new pulled pork sandwiches and BBQ sauce pairings. We devised a Choose Your Own Adventure game, where users were led on a journey through Tweets in effort to successfully crack one of Wendy’s BBQ Pit-masters. Each step of the adventure contained multiple decision points, leading users to dark-posted video content that revealed the next part of their journey, or directed them to try again from the top. 

Program Launched: September 2015