Building on the success of Nextdoor's signature business recognition program in the US, we brought Neighbourhood Faves to the UK market in partnership with Xero, the cloud accounting platform empowering small businesses.

The timing was perfect - our research showed that 76% of Brits trust their neighbours' recommendations for local businesses over online searches. Across 9 categories - from beloved cafes to trusted dog walkers - Neighbourhood Faves invited communities to champion the businesses that make their areas unique.

The partnership naturally aligned Xero's mission to simplify business management with Nextdoor's role as the neighborhood hub for local recommendations. In a market where over half of Brits rely on community groups to discover quality local businesses, Neighbourhood Faves transformed neighbour endorsements into meaningful recognition, driving significant brand consideration for Xero.

Launch: October 2023