2019 marked the 3rd year of Wendy’s partnership with the NCAA and March Madness. After two years of learning, we knew that the third year had to be the best yet. Wendy’s has established themselves as every NCAA fan’s best friend, providing real-time updates, fan reactions, deals, and fun throughout the tournament.

Most college basketball fans’ brackets get busted early on, but still want to be part of the bracket experience. Instead of recreating a typical bracket, we scrapped the typical game experience and decided we’d invite fans to play Pick’Em with Wendy’s, starting before the Sweet 16, when most brackets are busted. The Pick’Em game continued for the rest of the tournament, notifying users when it was time to make their picks before the next round began.

Ultimately, we learned that Twitter users aren’t the best at predicting how the tournament was going to unfold. But they sure had fun playing along.

Program Launched: March 2019