Every year, SUBWAY celebrates National Sandwich Day. 

In honor of one of the tastiest days of the year, we helped SUBWAY kick of off a movement to #SaveLunchBreak; rescuing everyone from their sad desk lunches and encouraging them to take a lunch break. Twitter designed a custom sub emoji to attach an emblem to user’s Tweets to join the lunchtime revolution. We tapped influencers to spark the movement and get the conversation started on Twitter and beyond. 

Project Launched: November 2015