Dove’s mission to facilitate more body-positive conversation on Twitter started with a goal to shift aggregate sentiment. In 2016, we created a personalized analysis of a user’s past Tweets, triggered simply by Retweeting a @Dove Tweet. Users received a detailed report of their the trends and sentiment reflected in their prior Tweets, and a recommendation for how to continue to spread positivity, or focus on shifting their conversation away from negativity.  

Project Launched: March 2016